About us

Our drive to do simple things exceptionally well shapes everything we do.

We use the finest materials to develop considered menswear essentials that defy seasonal trends and stand the test of time.

We partner with factories who reflect our own sensibilities; outstanding quality without compromising their workers.

We remove what doesn't add value to a product and invest in what does, creating premium pieces way below traditional high-end prices.

Excellent Essentials. Mindfully sourced.

Less, but better

Our Essentials are seasonless, ignoring the traditional fashion calendar in favour of conscious consumption.

From long-staple Supima and technical Italian cottons to non-mulesed Merino wool; our commitment to exceptional quality begins with sourcing the finest materials.

Ethical factories

Our factory partners in Portugal are recognised as some of the best in the world. They're assessed regularly to monitor a fair and safe working environment, hours and pay.

Learn more about the real origins of each product in our product pages.

Simple, transparent pricing

Our products are offered direct to you minus the traditional mark up.

We mark up 2-3x. Traditional retailers on average 5-6x.

We don’t inflate our prices to account for sales or promotions, agencies or distribution.

And we've included the true cost of each product in our online store.


We’ve carefully developed our packaging to ensure all elements are both bio-degradable and recyclable.

We use paper and card from sustainable sources and bio-degradable plastic with D2w additive. The only bio-degradable additive to be awarded an ABNT eco-label.